Hvis din forretning eller dit produkt forsvandt i morgen, hvad ville verden så mangle? Ville man overhovedet lægge mærke til det? Formålet med spørgsmålet er at udfordre dig til at tænke over, hvor skarp profilen på din forretning er. Hvis dit firma ikke har en særlig skarp profil, så vil de færreste nok lægge mærke…
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